Hi There,

Charly Leetham from Australia here,

As a Mom who works from home and runs an Online Business and has a limited budget, I am always cautious about how much money I invest in new tools, or gimmicks, that supposedly  help improve the revenue of your business.  Generally, I am really disappointed in the results maybe they help improve revenue, but the cost just doesn’t add up.  That’s why I like to recommend products that I have reviewed to my readers - products that are worthy of recommendation, that is!

I recently found the launch details for Interviewing Unwrapped by Heather Vale.  Yes - I’m a fan of Heather Vale — another woman ‘doing it’ in the online business world — so I was intrigued by the new product she was releasing.  I was also fortunate enough to get an early release of the product - Profit With Interviewing With  Experts (Interviewing Unwrapped) - so that I could review it and check it out!  This is certainly a product that is worth recommending…

I love Interviewing people.  I love getting their story and finding out the nitty gritty information about them, their product, their life - whatever it is, a great Interview really uncovers all sorts of things - and you can create one (or many) awesome products from that Interview.

I believe that this love comes from being “people person”.  I worked in IT for over 20 years - in a services role - my role was to create solutions to meet my clients needs.  As  a Sales Person I had to work out what those requirements were and believe me, the customer wouldn’t always give you the whole story.  By developing my listening and interviewing skills, I was often able to uncover issues, niggles and desires that others often didn’t.

So when I moved to an online business and someone mentioned running teleseminars and expert interviews to create content - I thought WOW! I just wasn’t quite sure where to start because my experience didn’t really focus on creating content to sell or giveway.

I then heard this woman being interviewed on a Teleseminar about using Interviews to create content and I was captivated.  The woman being interviewed was Heather Vale and the interviewer was Janet Beckers.  Heather spoke so well, clearly and passionately about conducting interviews, what you needed to consider, what you should ask, what you souldn’t ask - a whole heap of stuff that was so simple that it inspired me to embark on my own interviewing campaign.

When I decided to embark on my ‘interviewing campaigns’, I listened to and read everything I could find about conducting Interviews for content - particularly, I reviewed anything I could from Heather, listened to interviews she had done and sat in on any number of teleseminars (run by Heather and other online Interviewers) - just so I could learn what worked and what didn’t.  Coupling the information I learned with my own experience, I did o.k.

I have some great Interviews with ‘gurus’ in my niche.  Not only did I get great content - I learned so much myself.  I used these interviews as podcasts from one of my blogs.

But I knew I could do better!  It would have been great to have a blueprint on how to conduct interviews just like Heather Vale did… and be as successful… but there really wasn’t anything available.

When I heard that Heather was releasing, Profit With Interviews (or Interviewing Unwrapped)…. I was intrigued - because I really believed it could help me, and help others …. so I ordered it - I wanted to know what was in the product and if it truly delivered content.

Interviewing Unwrapped Delivers
On Its Promise

When I first heard Heather Vale talking with Janet, I asked - Who is Heather Vale and how did she become known as ‘The Internet Interviewer’?  This information is straight from Heather herself:

Heather Vale (now Heather Vale Goss) has been interviewing experts and celebrities since 1993, when she began her media career as host and producer of an award-winning Toronto TV show called WORD.

Following a successful run in the local market, she took her interviewing skills to the internet, being integral in the launch of Canada’s first WebStation before the dot-com crash. During that time she conducted thousands of interviews, and became known as one of the best interviewers in Canada.

After that she turned to the only medium she hadn’t yet worked in, and worked her way up from small market radio traffic reporter to major market news anchor at Canada’s #1 News-Talk radio station, CFRB.

Now she has returned to the internet, for the flexibility it allows in content creation, market niches and income stream possibilities. In just over a year online she has made her presence known in the internet marketing industry and the self-development field.

Since 2005, she has interviewed hundreds of top success experts and online gurus for podcasts, teleseminar series and best-selling info-products. Her own interview series include Success Unwrapped and Internet Marketing Unwrapped, and she co-hosted and co-produced Masters of the Secret, Manifest Life, Manifest More Wealth, Renegade Growth Pak and others with business partner, and now husband, Barry Goss.

She has also worked for top marketers as a freelance interviewer, including Brad Callen, Rick Raddatz, Mark Joyner, Codrut Turcanu and Joel Comm.

As a reflection of her “Unwrapped” brand of products in which she “unwraps” the secrets of success behind various niches, Heather is known as “The Unwrapper”™. She is also called “The Internet Interviewer” by her freelance clients because they consider her the go-to expert on all things related to interviewing online.

You may have also heard Heather referred to by various people as “The Barbara Walters of the Internet”, “The Queen of Online Interviewing”, and “The Dana Scully of Success”. She is now on a quest to share the interviewing skills she has developed with others so that they can create top-notch info-products too.

Just what is ‘Profit With Interviews’?

Heather’s “Profit With Interviews (Interviewing Unwrapped) - How To Conduct Top-Notch Professional Interviews For High-Demand Content-Rich Info-Products, Teleseminars or Podcasts” is not a digital download… It comes by snail mail in a well packed box containing three spiral bound books and a pack of 7 CDs.  The books and CD box were shrinkwrapped together for added protection.

7 audio CDs, 3 Spiral Bound Note Books
Plus an online membership area

Why couldn’t I just download the audios and print the information - I WANT IT NOW!!!

Once the package arrived - I understood!  The CDs are packaged in small sleeves within a hard plastic box which means that they can not fall out and become scratched during transport.  They are in Audio CD format, which means I can simply pop them in my CD player and listen to them wherever I am.  I have an early 2000 model Subaru (great for shuttling the kids around in) and my CD player just doesn’t do MP3 CD’s — at least I can listen to Heathers CD’s without a problem.  I’ve now been listening to Heather talk about Interviewing for the last week or so!  Better yet - I can rip the CDs to my iRiver, iPod or any other portable audio device… it’s real cool!

The spiral bound note books contain over 400 pages of information and transcripts!  I really wouldn’t want to print that out on my printers!  So I’m happy to get it printed and sent to me.

– Order Now –

Over 400 pages of Information
In The Workbooks
To Get You Interviewing Experts
TODAY…

The Workbooks

Let’s take a look at the notebooks in the package:

Book 1 is a foundation manual and it’s based on everything Heather Vale learned, through trial and error.  It contains information spanning more than 15 years of interviewing people for various forms of media, and in teaching others to do the same.

This book  showed me I had been doing lots of things right - which was great  - But I learned some real gems of information that had never crossed my mind.

In Book 1, and I’m only going to give you the headings here (there’s so much information in this book!) Heather walks through:

Part 1:  The Introduction

1. Why Do Interviews?

2. Why Learn the Skills?

3. Can Anybody Do it?

4. Journalism Basics

5. Recording Basics

6. Transcription Basics

Part 2:  The Truth About Popular Interviewing Myths

7. The Questionnaire vs. the Interview

8. The Conversation vs. the Interview

9. The #1 Skill Every Interviewer Needs

10. The Truth About Talk Show Hosts

11. The Introvert vs. the Extrovert

12. Grilled, Shaken, Stirred, Gently Tossed or Over Easy

(This fantastic cooking analogy discusses the ways to condcut an interview to ensure that it is balanced, enjoyable for all but still gets the ‘meaty’ information you need)

Part 3 - The Anatomy of a Great Interviewer

13. The Curiosity Factor

14. The Concept of the Conch Shell

15. The Map and the Forest

16. The Canoe and the Rudder

17. To Share or Not To Share?

18. The Three R’s of Interviewing Relations

19. Intimacy vs. Professionalism

Part 4 - The Anatomy of a Great Interview

20. The Topic

21. The Purpose

22. The Focus

23. The Research

24. The Pre-Interview

25. The Interview

26. The Post-Interview

Part 5 – The Anatomy of a Great Question

27. The Three L’s To Avoid

28. The Best Questions to Ask

29. Thought-Provoking Questions

30. Tough, Dumb and Columbo Questions

Part 6 – Presentation and Delivery

31. Filler Words

32. Stumbles and Repeats

33. Tips to Avoid Common Mistakes

34. Live vs. Recorded

35. The Power of Dead Air

36. Your Voice and You

37. Feel the Fear and Do it Anyway

Part 7 – Content

38. Info-Product and Membership Site Interviews

39. Teleseminar Interviews

40. Podcast and Streaming Audio Interviews

Part 8 – Getting the Guests

41. Building the Reputation

42. The Approach

43. Their Favorite Radio Station - WIIFM

44. The Adaptability

45. The Follow-up

46. Endorsements

And this is just Book 1.  Heather really shares all of the information you need to become a successful interviewer.  You should also know that a lot of this information will translate to offline Interviews - a fantastic skill to have!

If I had had this information when starting out, it would have been so much easier! Instead, I spent hours researching and search for resources - I made lots of mistakes and even lost one whole interview (and it was a great one too) — most of these issues I could have avoided, if I knew how!

In Interviewing Unwrapped Book 2 there are the transcripts of the 10 fantastic interviews that are on CDs 1 to 6 in the pack - Heather Vale interviews Harris Fellman, David Garfinkel, Willie Crawford, Martin Wales, Randy Gilbert, Harrison Klein, Lou D’Alo, Barry Goss, Shaune Clarke and Mark Joyner. These people represent some of the foremost talents in the Interviewing and Teleseminar arena today.  These are people that I listen to on Teleseminars nearly everyday!

I’ll come back to Book 3 soon.

– Order Now –

What about the Audio CDs’?

The package contains 7 audio CDs.  The first six CDs feature 10 interviews which are featured in Book 2 of Interviewing Unwrapped.  It’s interesting to note that some of these online interviewers conduct their interviews differently to Heather - and I was impressed to listen to how Heather asks these ‘guys’ about the differences and why they do what they do.

After listening to Heather for a while now, I really think that her interviewing strategies will work for nearly everyone - but as a trainer myself, I know that having options available (contrasts if you will) is important.  Sometimes what Heather does may not resonate with you -  but if someone else suggests something that works better for you and the customer?  Having these other ’schools of thought’ is important to help you develop your very own interviewing style.  It also provides perspective and comparison.

I was interested to see that the 7th CD features an interview with one of my ‘gurus’, Janet Beckers (another online interviewing expert).  This is, infact, the same interview that I heard in the first place - that picqued my interest in Interviewing.  In this interview, Janet and Heather speak about interviewing for content-rich interviews - and there is just heaps of great, honest information here!

The transcript for this interview is found in the 3rd Notebook.  While some of the information discussed in the interview is also shared in Book 1, Janet asks Heather questions that aren’t there - so Heather has included Book 3 in the package, as it makes a very good supplemental resource.

Better yet, Heather includes the Action Plan and Cheat Sheet that Janet created from the Interview - so you can implement the strategies discussed STRAIGHT AWAY!

Who Is This Package For?

Firstly - you should seriously consider conducting Interviews with the experts in your niche.  With the right interviewing strategies and techiniques - not only will you generate valuable information that others in your niche will pay for, you will LEARN so much more yourself!

I really think that Heather Vales Profit From Interviewing Experts (Interviewing Unwrapped) is delivered in a fashion that even a complete newbie to the world of interviewing can gain immediate benefits by putting into action the methods and strategies detailed.

The content is structured in a way that complete Newbies can take it, work through the information and start delivering content rich Teleseminars, Webinars or Interviews right away.  For the more experienced Interviewer - this is a great review package.  By listening to the material, you will hear several different views and strategies that you can assess, use or ignore (as you will) to make your Interviews even better!

Great For Newbie Interviewers
Excellent For Experienced Interviewers

But I’m An Introvert, or Shy - I Can’t Interview

Rubbish!  Seriously, even if you are an introvert - you can conduct some of the best Interviews out there.  Heather and her guests discuss the different personality types of Interviewers  - and the discussion is fascinating - often an ‘introverted’ interviewer and get the best material…. but you’ll have to listen to the CD’s to understand why and how…

Downsides or Concerns?

I’m not really fussed on physical products.  I’m always concerned that they won’t arrive and that I pay a premium to have someone else do the physical product creation. As I’m in Australia, delivery takes so much longer too!  So, I generally prefer digitally delivered material.

In this case, I’ve been pleasantly surprised.  My package arrived about 7 days after ordering it - that’s faster than getting a lot stuff delivered within Australia!  The ordering process is simple and they obviously don’t muck around in getting the product into the mail.

Also, there is 7 CD’s worth of information and over 400 pages of printed material.  I really wouldn’t want to have to print all that material - in fact, I probably wouldn’t print the material out (why bother?).  Having the notebooks there while I’m listening to the interviews and reading along in the notebooks (with a highlighter in hand) has been great.  It really reinforces the messages that Heather and her guests are delivering.  Better still - I’ve been able to start listening to the CD’s straight away and take them with me in the car to continue my ‘education’.

Yes - there is a short delay between ordering and getting the product - but for the price, it’s well worth the wait.

If you are serious about doing Interviews to create content for yourself, or for your clients - you NEED Interviewing Unwrapped with Heather Vale.

– Order Now –

Limited Time Only…

Heather Vale is releasing Interview Unwrapped on June 9 2009 and it’s only going to be available until June 12!  You need to act on this — or you will miss out.

Bonuses For Purchasing

I think this is a great product and I’ve put together a fantastic collection of tools that will help you develop and improve your interviewing skills - if you purchased Interviewing Unwrapped through the link below.

Bonus #1 - Audio Presentation - Marketing Your Business With Low Or No Cost Resources ($97)

As a Business Person With A Strong Technical Background, I am well aware of the dilemma that faces business owners ‘getting their businesses online’.

All good business owners know that you need to balance your expenses against current and projected revenue, but not many know whether they are getting a good deal when it comes to the world of the Internet.

In this 60 minute presentation I discuss the considerations that businesses need to take when developing a marketing campaign to ensure they get the best bang for their buck and low and no cost resources that you can use immediately.

You are able to act of this presentation immediately… there are practical tips that you can implement today and get your marketing underway, without it costing an arm or a leg.

Bonus #2 - Marketing Your Business Presenation ($27)

To help you on your way I am going to give you the presentation that I talk about in the above audio.

Listening to something is one thing… seeing it or reading it while listening is another and definitely improves the learning experience.  I’ve also provided links to some of my favorite free and low cost internet marketing resources in this presentation

Bonus #3 - Follow Up Email Generator ($47)

When you are building your Online Business, it’s important to ‘create a list’ and build a relationship with those subscribers.

One of the challenges we experience is generating that follow up sequence - help your subscribers get to ‘Know You’, ‘Like You’, ‘Trust You’.

Well no more!  With Follow Up Email Generator, you can:

• Create a series of 3, 7, 14 or 21 email follow up messages in minutes without coming up with any NEW content of your own!
• Create follow up emails for any product or service regardless of the niche!
• Relax your mind knowing that each email follow up message you create will be unique to your product. Your product’s existing sales letter is what makes each follow up message unique starting with the subject of each email!
• Gain an competitive advantage with product guarantees built right into your follow up messages that will justify the purchase in the mind of your prospects!
• Steer clear of sending “hyped-up” follow up emails that fail to move your prospects to buy!
• Save more time and capture more sales using a tool that lets you create, copy and paste 21 email follow up messages to your autoresponder quicker than it takes you to write three email follow up messages on your own.

This one product alone will save you heaps of time and stress.

Bonus #4 - Video Blogging Profits ($47)

Blogging is a one of the pillars of Web 2.0. With Video Blogging For Profits, you’ll be able to build enormous traffic with your very own video blog quickly, easily, and affordably!

• Get your video blog up and running in no time flat - no technical experience required
• Discover the best way to create video content that will suck in traffic for your video blog
• How to use video blogging to increase your affiliate sales and subscriber opt-ins
• Create entirely new streams of income with video blogs

Bonus #5 - VLog Cast Domination ($47)

Combine the Rich SE spider food of Blogs with the Power of Video and Podcasting and See your Marketing Caldron EXPLODE!

Three case study audio MP3’s of experts in Blogging, Video and Audio to find out how they exploded their businesses in their areas of expertise.

Mike Koenigs - Mike is the co-founder of Traffic Geyers, the web 2.0 and video syndication service and has been a consultant to Sony Entertainment, 3M, 20th Century Fox, Dominoes Pizza.

Yaro Starak - Yaro is one of the most well known bloggers online today in the Internet Marketing world because of his incredible success with blogging. His $20-50k a month blogging empire is a perfect example of how blogging PAYS!

Scott Paton - Scott hosts the popular Internet Marketing Unleashed podcast series and recently had 150,000 downloads of one of his niche podcasts. He is the dean of blogonomics and podology - period!

Take action now - using VLogging to really generate quality traffic to your site

Bonus #6 - Build Your Opt In List - Audio Course ($47)

This 10 part audio course will share with you how to develop a relationship with your email list and get them to ‘Know You’, ‘Like You’ and ‘Trust You’.

When your subscribers, ‘Know You’, ‘Like You’ and ‘Trust You’… then they will buy from.

Your marketing list or email list is the largest single asset your business can have. As long as you have an email list, you can run your business.

The issue for most business owners is relating to the list of subscribers in a way that speaks to the individual. As many marketing experts will tell you - someone will only buy from you when they Know You, Like You and Trust You.

This audio course is incredibly powerful and I have listened to it several times myself.

Bonus #7 - Article Marketing ECourse ($27)

A 3 part ECourse to help you really understand the power of Article Marketing to your business.

Article Marketing has long been known as a ’stealth’ marketing technique - it is that powerful.

Learn how to drive traffic to your site and increase sales - using the power of article marketing

Bonus #8 - Twitter Blog Magic ($27)

I’ve created a report that details how you can use Twitter to drive traffic to your blog.

This report gives you clear, easy to follow information that will help you create your Twitter community and gain readers for your blog - who are interested in what you have to say!

Bonus #9 - 10 Twitter Backgrounds With Private Label Rights ($27)

If you don’t know what Twitter is - you really need to find out.  Twitter is a cool micro blogging engine that allows you to connect with a community of like minded people.

Connect with your community, give them reason to Know You, Like You, Trust You and develop a relationship.

These 10 Twitter backgrounds will make your Twitter profile really pop.  You get Private Label Rights (PLR) and Photoshop templates for all 10 Twitter backgrounds.

Bonus #10 - Spotting Profitable Niches With Google Trends ($47)

Google Trends is a great way to find out what people are searching for…. but if you are like me, you are a bit stuck about just how to use Google Trends to spot that truly hot niche.

This video tutorial removes all the guess work and shows you - step by step how to find profitable niches using Google Trends.

Bonus #11 - Step By Step Niche Profits ($47)

When embarking on an online business, it is best to find a ‘hot niche’ to focus on.

But… do you really know how to do this?

This 40 page EBook shows you EXACTLY how to find a niche to go and play in!

Bonus #12 - A 30 Minute Web Consultancy With Me ($147)

I help small businesses and solpreneurs create their online presences from the processes, to the actual physical things that need to be done to get your business running.

My bonus will give you a FREE 30 minute consultancy with me to determine what you need to start or improve your online presence.

Total Value: $487

This bonus package is full of information that you can and will use today… on an ongoing basis.  They are worth far more than the $487 ticket value - because of what you will learn from them.

How To Order

Order Interviewing Unwrapped through the link below and receive my Online Business Accelerator Pack as my gift to you. You’ll get:

• Audio Presentation - Marketing Your Business With Low Or No Cost Resources ($97)
• Marketing Your Business Presenation ($27)
• Follow Up Email Generator ($47)
• Video Blogging Profits ($47)
• VLog Cast Domination ($47)
• Build Your Opt In List - Audio Course ($47)
• Article Marketing ECourse ($27)
• Twitter Blog Magic Report ($27)
• 10 Twitter Backgrounds With Private Label Rights ($27)
• Spotting Profitable Niches With Google Trends ($47)
• Step By Step Niche Profits ($47)

This bonus package is only available to the next 50 35 people who order Interviewing Unwrapped through the link below.

How to Claim Your Bonus

To claim your Bonuses For Interviewing Unwrapped (Profit With Interviews), you must:

1. Clear your browser’s cookies. (If you don’t know how to to this, go here.)

2. Order Interviewing Unwrapped through this link.

3. Email your receipt to info (at) profitwithinterviewsreviewed (dot) com

4. Allow up to 48 hours for the delivery of your bonus.

* I reserve the right to remove this bonus offer at any time.

Just so that you know that I am a real person, here are my contact details:

Charly Leetham
info (at) profitwithinterviewsreviewed.com
PO Box 152, Calwell ACT 2905 Australia

To your great success,

Charly Leetham